What Is Content Audit? How To Conduct And Some Useful Tools For Auditing

A complete, step-by-step guide on the content audit. List of the auditing tools that can be used for small to big sites.

content audit

In this article, I have tried to explain All About Content Audit and Step-by-Step Procedure On Content Auditing

Do you have plenty of content on the site? Content audit is one vital task that needs attention. No matter what type of web content it is, if you would like to keep it more relevant and up-to-date for the online viewers, it is important to conduct a content audit every now and then.

This will make sure that the content on the site, blog or an eCommerce site is staying more effective and doing its work well that is producing good results that you expect.

When you have content inventory ready, you wonder at the gaps in the content. You will know what type of content is doing well and what it is not performing well. This will lay the foundation for future content creation strategy and content marketing strategy.

What Is Content Auditing?

For people who do not know about it, content auditing is a process of checking the content periodically with the aim to see how it is performing and wit the aim to improve. With improvements, it will stay more relevant for the users across the globe.

An expert in content auditing will take the responsibility of auditing the content, reviewing the content on your website, an e-commerce site or a blog. Optimization opportunities will also be taken into consideration.

When content auditing is done in the right manner, it will be easy to fill out all the content gaps and make it more profitable. As audited content will serve the audience perfectly well and it will thus help businesses achieve their marketing objectives.

  • Content auditing will make the content more mature, suitable for the present audience.
  • Provide optimization opportunities
  • Improve customer experience

How Content Audit Is Done?

What shall I do to audit the content in the right way? Can I audit the web content myself? Can I audit my website content, blog or an eCommerce site content? Successful auditing will provide satisfactory results.

To be honest, it is simple for marketers and analysts who know how to do it. But, for someone who is not aware of how to conduct content auditing, it can be tricky and a complete mess.

There are specialists who can help you with reviewing, organizing, optimizing the content for you. Taking help from a service provider is beneficial but it can invite some considerable amount of investment. Do-it-yourself content auditing is therefore suggested.

By making use of the content auditing tools, this process can be simplified.

Content Auditing: Step-by-Step Process

Follow these steps to rightly audit the content. This is a do-it-yourself content audit guide that can help you know more about the process and how to get the best out of it too.

A successful content auditing process will entail the following steps.

Developing Content Lists

The first very important thing is creating the content lists. Take a look at what you have got on the site.

You will surely want to create a list of the site URLs. Creating a spreadsheet is advisable.

If the site is small, it can be done with no effort at all. You can do it manually. But, if the site is a bigger one, I suggest that you shall make use of software such as Screaming Frog. The software will generate the complete list of the URLs present on the site.

The FREE Version of the Screaming Frog will crawl almost 500 links. But, if the site has got more than 500 URLs, opting for the premium version is recommended. And this premium version will surely worth the investment for people who audit the content with serious mind.

Enter the URL of the site in the text bar at the top of this auditing tool and click on START to generate a list of all the URLs on the site. When it is generated, you can set the filter to HTML to finally download the complete report on the URLs.

But, if you some of the URLs are missing, I would suggest that you try out Sitemap Generator. It will work for sure.

How to retrieve the metrics?

How to retrieve content metrics? Categorize the content in the best way. When you are ready with the complete list of the URLs of the site, you will have to figure out how these URLs, pages are performing in the search engines. You may have plenty of articles but not all the articles may be bringing the traffic you wanted and tried for.

You must have spent a lot of time working on the content, optimizing it and promoting it but it may not be performing as per the expectations or must be underperforming.

Articles, blog posts or pages that are not bringing enough traffic are the main weaknesses. Identify such content first. Metrics are given below based on which proper categorization of the content can be done.

Content Title

What is the title of the article/blog post/page? The title makes a lot of difference. Anyone even with basic SEO knowledge knows that. Good titles can have the power to take the site to the first page of Google

Title Length

What is the exact length of the title? (Preferable title length is 55-66 characters. As per the Google suggestions for the titles for the web pages. Title length that is more than 66 characters do not show up completely in Google).

Content Quality

Is the content plagiarized? What is the percentage of content that is copied in a given article or post? Learn more about plagiarism here. An expert in content development never plagiarizes. About copywriting and content writing.

Category: Which category it belongs to?

What category the piece of the content belongs to? A sample list of the categories on a technology site may include categories such as Artificial Intelligence, Cloud Computing, Trends, Latest News, Development. A site such as WebMD shows categories such as Health A-Z, Drugs, and Supplements, Living Healthy, News & Experts, etc.


For which keywords it is ranking. Popular and unpopular keywords. Well performing and underperforming list of keywords

Search Volume

What is the search volume for the particular keyword content is ranking on? This can be taken from Google Ads (keyword planner) or any other keywords research tool.

Average Organic Search Traffic (Monthwise)

How organic search traffic is for a particular post or an article. Weekly or monthly organic search traffic shall be recorded. One can get this from Google Analytics.

Average Overall Traffic (Monthwise)

This can also be taken from Google Analytics. Get the record for a time period of at least three months.

Meta Description

How is the meta description of the page? Is it satisfactory?

Meta Description shall always be as per the SEO rules. It shall also be optimized for the users and not just for the search engines Because effective meta description is necessary as it lay a great impact on the Click Through Rate (CTR). People will click on the content piece only when they like it. If a particular page is not getting enough traffic, tweaking the meta description can improve the traffic.

Bounce Rate

Organic traffic may bounce back, navigate to another site. So, analyze the bounce rate.

Average User Time On Page

How much time do the users spend on a particular page of the site? What is the average time per page?

Organic Search Traffic

How is traffic? High? Low? Medium? What pages are receiving more amount of traffic.

Traffic Resources

What are the resources for the traffic to a particular page? How much traffic is generated for the page? Is it from Organic Search or Social Media? Are people visiting your site by searching for particular keywords that you have targeted through the post?


How many backlinks are there for a piece of content? How many are dofollow and no-follow and how many links are pointing back to the site?

URL Rank

What is the page value? Is it high or low? Or is it moderate? Compare it with the others to know more about how it is performing.

Social Score/Social Sharing

Does it have a good social score? Are people spreading the content on social sites like Twitter, LinkedIn, Facebook, Pinterest, etc?

Content Audit Tools: Complete List

This is the complete list of all popular and more effective content auditing tools.

Content audit tools play a great role in auditing the content. Years back, it was a manual process but now this is done using one of the best and affordable content auditing tools.

Screaming Frog Content Auditing Tool

Screaming Frog is certainly the best when it comes to auditing the content for sites that have got less than 500 pages. This desktop program will provide a complete analysis of the entire site. There are some SEO experts who claim that it is technically a crawling tool and not a perfect auditing tool. But, it works like magic.

Therefore, this content auditing tool is preferred for a complete analysis of the content of the site. It provides users the necessary information on SEO of the site too. Potential optimization problems and possible challenges and opportunities.

It will generate a report for you on almost 30+ particular parameters that also cover response time, meta descriptions, anchor text, and others.

Google Search Console (Former Name: Google Webmaster Tools)

Google Search Console is a FREE Site Checking Tool. SEO Masters do not believe much in it. But, it is 96% accurate in its results. You claim the site’s ownership and start tracking and analyzing the property.

You can get complete information on the domain, its traffic, search performance, keywords searchers user to reach the site, where the site ranks on particular keywords, where the audience from and other things.

Google Analytics

I would say Google Analytics is the advanced version of the Google Search Console. The data generated is reliable. Site or blog owners can assess the posts, its traffic, demographics, audience, conversion metrics, and other things. Using this Google Analytics Tools, one will know how to optimize the site.

Dyno Mapper Content Audit Tool

Dyno Mapper is easy to monitor and track the health of the site. This content auditing tool will help you discover all the issues that are possibly there with the content of your site, whether any piece of content is making a negative impact on the overall SEO score of the site.

On a weekly basis, auditing can be performed. It will generate reports and notifications and send to the registered email address. The tool will present the content of the website to google and other search engines in a polished and well-structured way.

SEOptimer Content Audit Tool

Are you looking for the FREE SEO Auditing or Content Auditing tool? Well, look no further than SEOptimer. It will generate auditing reports instantly. This auditing software will list down all critical errors for webmasters to view or take actions on. There will be recommendations from SEOptimer with respect to how to improve the site’s content and how to eliminate the errors.


There are two versions of WooRank. The free version has limited features. The Premium version offers clear-cut reports on auditing. It is simply the best for the SEO enterprises and individuals who want to track whether their content is doing well in the online sphere or not. Users of this auditing tool can download the reports in the form of slides or the PDF. One can generate massive auditing reports.

Alexa Site Audit

Want to get a quick look at how the site’s content is? Want to do the content audit in a simple way? Rely on Alexa Site Audit. It produces results in just a few seconds. No matter how big the site is, webmasters, do not have to wait for the complete results on it. It will closely analyze link building, ranking of the website, trust metrics, accessibility, security, indexing, on-page SEO, etc.


MySiteAuditor is a favorite of content marketers. This content auditing tool is easy to use, comes with a more innovative dashboard and segmentation in reports.

The is content auditing software is perfect for the SEO agencies who have to deal with the SEO Auditing on the sites for their clients.

The tool can easily be integrated into the site, and generate more leads. It is the best tool for auditing, analyzing Google’s ranking algorithm. It also makes sure that it works in perfect cohesion with it.

SEO Site Checkup

SEO Site Checkup, as a useful content auditing tool, will make it easy for you to analyze the site with 45 different types of website checks and in 6 different categories such as mobile usability, social media, SEO issues, semantic web search, website security, etc.

The results generated by this content auditing software are always simple. This tool will also notify the webmasters of all the issues that are connected to the site. It will also pose recommendations for the site’s health improvement. But, one thing that is often disliked by many of the webmasters is that this auditing software stresses more on HTML Sitemaps and not on XML sitemaps.

Website Grader

The big giant in the market, Website Grader is preferable for smart content check and content analysis. This tool provides more comprehensive reports on everything with respect to content, its performance in search engines, ways it can be improved and optimized, possible errors, suggestions, and recommendations to eliminate errors.

The best thing about it is this web-based program generate customized and summary type of reports. These reports can be expanded for further information.

Site Analyzer

Site Analyzer is the auditing software that can be used for FREE. Website users can use this auditing software for as many as 20 times over a period of one month. The paid version provides unlimited sites to be added for a check. This tool checks the site thoroughly. This program will focus more on 50 different aspects of the site.

It will define and identify the problems and provide possible solutions too. It is multilingual. So, be careful to set your language when you start making use of it.

Deep Crawl

Deep Crawl is known to offer flexibility in analyzing the site. It will crawl sites, generate massive data on categories like competition, social networking. Users of DeepCrawl have got the option to customize their crawl as per their own preference by setting various metrics such as titles, links to the site, loading time, accessibility, security, etc.

It will be easy for the SEO companies to manage their SEO team by making use of this efficient program. One can assign tasks, raise a support ticket, track the site’s changes and performances, etc.

SEO Workers

Use SEO Workers if you would like to check website ranking or blog ranking potential.

Other Useful Auditing Tools

Other useful site auditing tools include the following: SEO Master, Moz Crawl Test, XML Sitemap Generator, Content Insight, Yoast SEO Plugin, Woopra, SE Ranking Website Audit, Lipperhey, Varvy SEO Tool, Found SEO Audit Tool,SEO Audit Tool by ContentLook, DareBoost, Ravel Tools Audit Reporting, Nibbler, Blaze, Web CEO, Wpromote, WebGnomes etc.

Have you got any questions? Please, get connected.


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