Let me begin by saying that SEO content writing and Copywriting are two different forms of writing. There is a slight difference between these types of web content writing.
Before we delve deeper into what SEO content writing and Copywriting means, we will first try to understand more about them.
The Internet is growing at a rapid speed. Big amount of content goes online each day. There is no limit to content creation. There are plenty of content creation tools that make the task simple.
Content in the form of images, infographics, videos, GIFs and other visual media may have text but it will be very precise.
Can we compare an article with an image? We can’t.
What is SEO Content Writing?
There are more than 1.5 billion websites on the triple WWW today. Out of all these, almost 200 are known to be active. Plenty of content. If there are so many sites then there are so many writers too.
Generally, content writing is all about writing content for sites, blogs, and of course SEO Articles or for anything that goes online (that is needed to be explained in words).
You are an SEO content writer if you are trying to write a piece of content keeping in mind the SEO principles. SEO content is developed with the sheer intention to make the site rank higher in Google and other search engines.
An SEO Content Developer will focus on the right set of keywords. If needed, he or she also carries out enough research to identify and use the right type of keywords.
What is Copywriting?
Copywriting is one step above general content writing or SEO content writing. It entails the art of e-persuasion. So, what does it mean? Let me explain. The purpose of copywriting would be to target the audience. To make a good impression on the target customers and convince them to buy the product.
A copywriter will think from the perspectives of the customers. What do the consumers think? How they may want the product to be? What they may like? What they may prefer? Focusing on all factors that help with attracting the consumers, a copywriter will create a piece of copy or ad content that is unique and catchy.
The primary purpose of SEO Content Writing is to create ways to generate more traffic to the site (of course, via search engines).
Copywriting is all about converting the visitors into LEADS, converting the traffic into sales.
What Is SEO Copywriting?
I have already mentioned that SEO Content Writing and Copywriting are two different forms of Content Writing and each serves a different purpose.
It is possible that an SEO Content Developer takes on the role of writing promotional content making use of the high-volume keywords, both short and long-tail keywords. If an SEO content writer is capable enough to do the same then we get another form of content writing called SEO Copywriting.
To be honest, one shall not get confused with SEO content writing and SEO copywriting.
When Do You Need SEO Content Writing?
If you want your website to rank higher in Google, want to drive more traffic to your website via blog posts, SEO articles and other SEO-based content pieces then you need to hire an SEO writer. A capable SEO writer with an advanced understanding of SEO will have the skills to create awesome content that makes search engines rank the site more easily.
- Create articles for the Off-page SEO
- Create articles for building backlinks
- Guest blogging to increase authority/rank
- Developing content for the Pay Per Click (PPC) Landing Pages (Landing pages that are optimized with the right set of keywords yield much better results).
When To Hire A Copywriter?
When the primary purpose is to make the audience understand more about your business services or products in an easy, you need help from a copywriter.
A copywriter will pick the right words. In just a few words, the big talk will be represented. Catchy phrases and taglines will attract the target group of consumers.
A copywriter typically develop content for the business sites, eCommerce websites (where product descriptions need to be precise and impressive), Facebook Adverts, Google Ads, Email Campaigns, Social Media Marketing, Instagram Marketing, Corporate Videos, Print Marketing Material, Landing/Sales Pages, Whitepapers, Non-SEO Landing Pages, Newspaper Ads, Call-to-action buttons, Blog Posts that promote products.
How To Hire The Best SEO Content Writer?
If you aim at driving more traffic to the site, you need plenty of content. Hiring an expert team of SEO Content Writers makes a lot of sense.
There are many SEO Content Writing Agencies out there in the market. But the one that can help you reach your goal needs to be selected. Yes, the budget shall be taken into consideration too.
Find A Content Developer Who Knows Search Engine Optimization so that you get SEO optimized content for the website, blogs or articles.
You can count on Top Content Writing Agency In India – Content Writers India for content writing services. It is India’s top content writing agency.
Importance of web content writing and hiring good writers. A perfect content marketing plan. How to rank higher in Google with SEO content? Blog post ranking factors. How to hire smart content developers? How to write web content that appeals to the audience?