How to make the website’s on page SEO stronger? Here is the on page SEO plan for beginners in SEO.
The website receives good traffic only when it is optimized in the right way. Both on-page SEO and off-page SEO matters. If on-page SEO is not good then off-page SEO plan may not work, no matter how brilliant it is.
Therefore, it is crucial that business owners or bloggers who are seriously looking for targeted traffic should focus on implementing right on-page SEO strategies.
Here, in this post, I am going to tell you what all you can do to make the site optimized properly. Implementing these strategies, a good position in Google can be gained.
Things have changed a lot. Google is not what it was last year. And it is necessary to use techniques that work and not those techniques which might harm the site.
On Page SEO Plan
Importance of On-Site SEO Keywords
On-site SEO is not possible without the use of proper keywords. This is the first step. I have already talked about it in some of the previous articles. Do research as much as you can to get to know more about keywords that are relevant to your business, which your competitors might be using and those which can bring for you targeted traffic.
Apart from this, it is necessary that you analyze what other business terms can be as per the searchers’ intent. Try to think from their perspective and add those terms.
For keyword search, Google Keyword Planner can be the best. Log into your Google Adwords Account to get all details about the popular keywords. Using Google Analytics and other tools such as WordTracker, KeywordTool.io can help come up with the right keywords.
You may also be interested in:
Keywords Research Techniques
For bloggers, the higher the word count, the higher the chances of getting popped up in organic search results. The articles in which the average word count is around 1000-1200 or 1200-1500 can acquire a good position in search results by Google.
But what about business owners who can’t just put these number of words in their home page content or other services related pages? For website owners, word count can be kept in between 300-400 words but here, the use of keywords in the right places matters a lot. For instance, the first paragraph can take the first targeted keyword, the second paragraph can take the second targeted keyword.
Placing keywords in h1, h2, and h3 is of great importance too.
Where should you place targeted keywords?
Keep catchy titles, incorporate the right keywords into the titles. The description or meta-description too should have the right keywords. Do not just stuff everything. Do it in a meaningful way.
Url structure should be as per the latest on-site SEO rules. Try to come up with unique URLs. Again, do not just put all keywords the URL and make it longer. Keeping the keywords in the URL Structure may work but if this is more repetitive on site then this can harm the overall presence of the search engines.
Adding SEO-Friendly Image Tags
Optimizing the images can help improve ranking on google. Take the smart way out and use the most relevant and keywords-based Alt Tags.
Using these simple on-site SEO techniques, it can be easier to improve on-site SEO performance which will directly or indirectly bring good off-page SEO results.
Looking for Off-Page SEO Plan? Well, read our latest article on Off-Page SEO.
Off-Page SEO Plan– What SEOs can do to rank higher in Google?