This is an article on simple but effective keyword research techniques.
“Search Engine Optimization in 2019 is going to be tougher,” this is what I have heard from many of the experts in SEO who have been optimizing sites for a considerable number of years or I can safely say since the beginning of Google in 1998.
Of course, it was not known as SEO then but still linking web pages on sites or to other sites was traditional. What is interesting about present SEO is that it keeps changing from time-to-time.
New updates are frequently rolled out. Old things are replaced by new ones. New becomes old with a considerable period of time and finally gets old and gets replaced by some other new things. This has been the state of web optimization since the beginning of the time it first gained prominence.
Keyword Research Techniques
How Keyword Research in 2016 should be?
There is a need to bring some changes in the way you do keyword research in the year 2016. If you are making use of the methods you used to perform in 2014 or before then mind you, they have become outdated now.
Remember the year 2013 in which we came across the Hummingbird Algorithm, a major update by Google, which was specifically designed and brought into action to better understand the verbose queries or to put it more simple, conversational queries and smooth inclusion of semantic search into search results. This same update has moved optimization to a new level. The use of long-tail keywords and phrases came into existence and became popular.
But, there is a need to look at RankBrain too, the first post-hummingbird update which was released on October 2014 which help in processing search results, interpreting perfectly well and finding relevant web pages that may not even show exact match keywords or phrases. With it, Google delved deeper into the searcher’s minds.
Now, RankBrain, one of the most essential ranking signals, has become a part of the Hummingbird Algorithm. If you search for something and your search results bring for you some other searches too which are unfamiliar to the use of your keywords and phrases then you can say it is RankBrain behind your search.
LSI Keyword Research Techniques
Now, a logical question comes up? How can one perform semantic LSI Keywords Research and what tools one may have to make use of to gain success at it?
The answer is not simple but not difficult either. One can start small, focus on perfectly analyzing the keywords that already are performing well or bringing enough of traffic to your site.
Log into Google Analytics Account and take a close look at the Queries Report from SEO Section. Then log onto your Google Search Console. You can click on Search Analytics Tab to get to the Queries Report in order to obtain a complete picture.
It should be noted that Google Analytics doesn’t provide full data on all search queries or other relevant queries. One may not get to know of all potential keywords through it as they are often hidden under (not set) results at the top of SEO Queried Report.
Pull more strings by making use of the additional, related suggestions that are built around keywords or phrases already being used on your blog or site. Focus on competitor’s analysis too.
Structured Data Markup
Use of Structured Data Markup for gaining direct visibility of your blog or site’ content on SERPs is the most recommended thing by the experts. Google shows a preference for blogs and sites which provide additional information and give direct answers to search queries via rich snippets.
Similarly, building an internal link map with rich anchor texts (of course, semantically rich anchor texts) is necessary as this helps in providing users with additional information with user-friendly navigation. Linking all internal pages is of high importance for On-page SEO for semantic search.