All about SEO-Friendly Website Design Tips and Tricks To Make A Website That is More Search Engine-Friendly.
A website with a good position in search engines brings new customers, increases sales whereas a website that is not being optimized smartly enough will not show itself up in search results, will not help in any way to get connected to new customers, will not increase sales.
That is the importance of SEO. If you have a business site then it should be optimized flawlessly well otherwise there will be no benefit of being online. So, in today’s article, we are going to talk about how a website should be as per search engine optimization (SEO-friendly website design tips and tricks).
SEO-Friendly Website Design Tips And Tricks To Develop 100% Optimized Sites
I must say at the outset itself that making a site seo-friendly should not take the attention away from the real users – prospective customers. There should be the right balance between SEO-based website design and web design for the end-users.
Designing Website As Per SEO
I have listed down a few proven tips which might help you get a site that is as per the rules of search engine optimization.
Oh, sorry, to say, there are no rules when it comes to designing because innovativeness is the key to eye-catching designs but still, to make the site do well in search engines adding SEO features is needed. In fact, this becomes a rule.
Anyone who is designing the site needs to focus on the following tips. I am sure, any website designer who may implement these SEO-friendly website designing tips is surely going to get a website that is liked by Google. And I must say if the site is liked by Google then success is just near.
Top SEO-Friendly Website Design Tips And Techniques
Listed below are some proven SEO tips from experts on SEO friendly website designing. A web designer should pay close attention to these so as to come up with a nice search engine friendly website:
Let us first talk about the menu. The position of the menu that can be perfect for SEO web design is still a debate for experts and with the mobile design (that is a hamburger menu where pages are hidden under it) selecting the right place for it has become more complex.
I would suggest sticking to the traditional menu style that is a menu in the header region is the right thing. You can change its place too from top to right-hand or left-hand sidebar but do not try to be more decorative with smaller icons for each type of page on the menu.
Website Images / Infographics
Besides, sites take more time when there are more images, videos or infographics (of course, site’s loading time depends upon a number of other factors such as server response and others but still, one of the major reasons as analyzed the webmasters is the use of big-sized images, infographics or lengthy videos).
So, if possible, try to make use of less number of images. It is good to use wherever required but does not forget to add Alt+Tag for the images, infographics, videos and respective descriptions, etc.
Adding SEO-Friendly Website Pages
Each webpage should be created with due importance to Title, Description Tags, Relevant Keywords. Web pages without a seo-friendly title, description and with no relevant keywords in the content do not perform well. In fact, they do not show up anywhere.
Therefore, it is important to know more of the keywords to be included in the title, description, etc. Carry out the research and know more of the competitor’s strategies too so that you can include keywords that best match the industry and which can bring for you good results.
SEO-Friendly Website Content
Creating the content as per the most relevant keywords is the backbone of the SEO-friendly website. If the content is not good then the site might not do the expected work.
Surely, there will be no position in Google. So, focus on getting the content written by expert SEO content writers who have got years of experience in writing quality content.
Here, it is important not to load the content with plenty of short and long-tail keywords. Be smart enough to make use of them (use of 5-6 keywords will be more than enough in a page content of about 400-500 words).
Designing content is not recommended
I have seen many sites where designers try to present content in design form. Meaning, they design important phrases taken from the content. Of course, they do this to attract the attention of the visitors but this leads to the addition of images on the page.
Converting important phrases or minor or major parts of the content into images or infographics will certainly make the site look good but may not prove to be effective from an SEO point-of-view.
Google gives importance to header tags so do not skip adding h1, h2 or h3. And to make the design look better, try to format the tags so that they all look the same (in terms of font size, color-combination, background, etc).
Adding Flash / JQuery / Graphics
Use of Flash / JQuery / Graphics can certainly make the site look awesome but loading with site heavily with it is not good.
This is not read by Google. And apart from this, this leads to a decrease in loading speed. So, my advice is this: Do not use flash or JQuery but if it is really needed to attract the customers then do so by minifying its effect through right tags, making it not so big.
Interlinking is important
Interlink each and every web page of the site. Do not think it is not necessary. It is very important as this creates a web-like structure of the site – one page linking to the other and so on. Thereby, all the pages will be interconnected well.
Do not make use of frames as this might pose difficulties for the search engines to crawl effectively. Adding this might lead to unsuccessful indexing by the search engine.
Do Not Add Tables, Please
Of course, it is not recommended to add tables. The layout should be simple with not so many tables. In fact, the use of tables has already gone down but still some designers who focus on basic web design feel they can use them.
Page Size Matters
Try to reduce the page size as this might help search engine crawl sites more easily. Use right external Java Script or other Cascading Style Sheets to effectively decrease the size of the page.
Doing so, will increase the downloading time and will make the search engines index site at a faster speed.
Use standard HTML. Be careful, if the site is being designed using website designing tools such as DreamWeaver WYSIWYG Editor, FrontPage, etc as these tools may lead to the addition of some useless code as well.
The addition of useless codes will make the bigger than it should be and also makes it tough for the spider to index it the right way.
I must say this too that this website designing tools can ad even such codes which are difficult for the search engine to read, therefore, when using these website designing tools for the website designing purpose then be careful to check the coding before making the site live.
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