Here, I have listed down some useful Local SEO Tips and Tricks which can make it simple for you to optimize the site locally.
How can you do local SEO for your business website?
Local SEO (Search Engine Optimization) is all about optimizing the site for good local search results. It is the process in which the site is optimized within a limited geographical area.
For instance, local business owners who provide services within a small city, state or region can optimize their website to get connected to local customers in that respective city, state or region. So, is local SEO difficult to implement?
Do I have to look for an SEO service provider who can optimize the site for better local search results? Well, I would say, no. You do not have to hire an SEO professional or a team for that.
Get to know more about Local SEO here on Wikipedia.
Local SEO Tips and Tricks To Optimize Website
Most of the time, you can do this on your own. Yes, you really do not have to take the help of any SEO expert for this. Optimizing the website for gaining prominence in local search engine results is very easy. Today, I am going to explain how you can do Local SEO on-site to promote the site and be able to gain a large number of customers online.
How to do local SEO for your business site?
Let us see how to do local SEO for a small business site. These are just a few of the local SEO tips and tricks that I am sharing with my site visitors or readers. If you would like to know more then please, contact me. Email me to firstname.lastname@example.org. I would be happy to make your business site popular in local search results. And of course, for FREE.
Learn On-Page SEO
Every business owner should first know a little about on-page SEO. Please, do not think, that it would take more of your time. No, it will not take much time. It is very simple. On page is all about adding the right title, description, and keywords. You do not have to do anything. Just simply ask your developer to add the title, description, and keywords to your site.
How do I know which title, description, keywords are suitable for my site?
To know more of how the title, description, and keywords should be, I would suggest you take a look at few of the sites of your competitors or just simply search in google with the keywords that are more relevant to your business or which you believe the customers will type in search box when searching for any type of service that you provide.
For instance, if you are running a coffee shop then search for the coffee shops from your local area. Just take a look at how they have presented themselves. To know more of their on-page, view their page source (right-click to view page source). You can check various sites and come to know what to add for your site to improve your on-page SEO of the site.
It is not that difficult to create local SEO presence. If you can make use of some tried-and-tested local SEO Strategies then it will be easy to optimize any site.
Make sure you implement these techniques to get the result you desire.
First, I would stress more on claiming Google Map Listing. Yes, you have got it right. If your business is not on Google Map then it is time that you get it on Google so that you can generate some valuable leads. Because local map results are displayed on top.
After PPC ads, you can find Map Results. Even if you optimize the site and bring to the first page of Google then also the result will mostly be below Google Map Results.
Local SEO Techniques – Claim Business Listing On Google Map
Google My Business – Claim Business Listing On Google Map
Get on Google My Business (in the past, it was called Google Maps). It is very important. If you are not Google Map then your local SEO may not be effective.
Get listed and get verified. Local customers prefer local service providers. Well, selecting the title or business name, make sure you use the most popular keyword related to your business.
For instance, for business owners who sell laptops or provide other laptop repair services, they can add their business name as “Best Laptop Sellers” or “Best Laptop Services” “Local Laptop Repairers” etc.
Of course, adding the right business name is recommended but if you consider it from an SEO point of view then adding a relevant keyword in “title or business name field” is very helpful.
Because, the moment, the searchers search for “local laptop repairers,” the map may push your site on top in the results as the keyword searched by the searcher is an exact copy of the title or your business name. Do not think it is spam. In fact, it is what Google may like.
Once the business is added to the map then it is time to optimize the listing results. Embed the map on the site and other blogs that you run. Try to promote the URL of the business address on Map through social sites like Facebook, Twitter, LinkedIn, Pinterest, Stumbleupon, Tumblr, etc.
This you optimize the results, your site will be shown first to the searchers for the map results.
Look for local business directories. If you are operating from Edinburgh, Cardiff, Leeds Nottingham, etc then search for the local and national directories which let you get listed for free. Getting listed in Yellow Pages and other popular business directories are what can make it easier for you to get to the topmost position easily.
Create useful content, keeping in mind some basic local keywords that can be good for your local SEO.
For example, if you are providing Web Designing Services in Sheffield or Bath then make sure you use relevant city-based keywords so that you can get a good ranking in Google.
Use of keywords in the right manner may not harm you (use of 3-4 keywords in an article of about 500-600 words is suggested by the experts). But, if the content is created stuffing a large number of keywords then this might not bring any good results.
This will even harm the site’s position. It is also possible that the search engine may lash the site, throw it into its e-dustbins (the site may get wiped out completely from organic searches).
I personally feel anyone using YouTube for good local listings can certainly overcome the competition and be on top for sure. But, what matters is again the right content, videos that can represent the business in the right way, promote and differentiate it from others.
For every video, you upload, make use of the right set of keywords. Do not use repetitive keywords. Keywords used for one particular video should not be used for other videos. Focus on long-tail phrases with the city name attached to it so that those phrases can push the search engine to rank you in the right way.
What if my competitors use the same local SEO techniques as I am using?
Well, knowledge is free and anyone can implement the best local SEO practices to enhance the website position locally. If your competitors are copying what you are doing then it is time to tweak your marketing strategies.
I have a lot of marketing plans which I share with you which can help you market your site in the best way and be different from others. Of course, what I am going to share with you may get copied again but then we can come up with something new as well.
To know more about marketing strategies that can differentiate you from others or which can bring customers to site, increase sales then please, email me to email@example.com. I will respond to you sooner than you can expect. So, do not wait, email me to get the best local SEO tips and tricks that can work like magic and increase your local business presence to the limitless extent.